The Full Story
About
Welcome to E&A! Founded by Emily, a skincare enthusiast with a lifelong passion for self-care, our brand is built on the belief that everyone deserves to feel confident in their skin. E&A strives for cleanliness with a commitment to honesty and kindness, creating an easy-to-use skincare regimen caters to all ages. Join us on a journey towards youthful, hydrated skin, as we embrace beauty of self-care together!


Mission
At E&A, we are committed to empowering individuals to embrace their natural beauty at every stage of life. Inspired by a passion for skincare and a dedication to self-care, we create innovative solutions that cater to diverse skin needs. Our mission is to promote confidence and-being through honest, effective products that are easy to use ensuring everyone can achieve radiant, healthy skin. Together, we celebrate the journey of self-discovery while fostering kindness and respect for all ages.

Vision
Emily, at 57, has always had a passion for skincare. Starting her anti-aging journey in university, she embraced her vanity and developed a routine that perfectly blends her love for cleanliness and self-care. A germaphobe at, she mixes and matches products, often experimenting to find works best for her skin, despite sometimes facing uneven tones. Driven her father's belief in looking and her own values of honesty and kindness, Emily is dedicated to helping others achieve youthful, hydrated skin with an easy-to-use regimen that respects all ages.
